7 Nail Polish Buying Decisions That Can Make or Break Your Wholesale Margin

The Silent Margin Killers in Your Nail Polish Wholesale Business Last month, Ramesh, a veteran cosmetic wholesaler from Chandni Chowk, Delhi, sat across from me with a ledger full of impressive sales figures—and a face full of stress. On paper, he had moved 50,000 nail polish bottles during the wedding season. In reality? His net…